You may have heard the term SEO before. If you are wondering what it is, it stands for Search Engine Optimisation. As simply as possible, SEO is the process of increasing the visibility of a website in a search engine such as Google.
I have a background working in and around the SEO field for many years. In my opinion, all website designers, consultants and strategists should understand and implement SEO best practices.
For all new website projects, SEO is a fundamental part of planning and development. During the Discovery and Sitemap Phases (see my website process) I will work with you to optimise your content for SEO, come up with page titles and descriptions and plan the best website structure.
If you are having a website redesign I will look at what parts of your website are generating traffic and have rankings in Google. With this data together we will be able to decide on what content and pages need to stay, what should change and what can go as needed.
No one working with SEO can guarantee that changes to your website won’t have a negative effect in Google. But by working with a website consultant who understands and follows SEO guidelines the plan is to minimise any negative effects while maximising the long term positive outcomes.
SEO Setup for your Website
During a website build and launch, I adhere to SEO best practices. This includes using correctly formatted code and structure, correctly naming and tagging images, optimising your website copy, implementing targeted metadata and connecting your website to Google Analytics and Search Console (formerly Webmaster Tools).
And if you are on my Website Care & Hosting program your website will benefit from the use of a premium SEO plugin and optimisations for speed because Google likes websites that load fast.
Connect to Google Analytics
Connect to Google Search Console (Webmaster Tools)
Setup SEO Plugin
Page titles, descriptions and content optimisation
Generate and submit XML Sitemaps
Website optimisation for speed
Setup Google My Business
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