Discover + plan your perfect website

Website Workshop

  • Do you need a website but have no idea where to start?
  • Do you have lots of ideas in your head but don’t know how to get them out and into a clear and coherent plan?
  • Have you got all this content but don't where it should all go or how it works together?
  • Are you not sure how to get your message and value across?
  • Are you unsure what functionality, tools and technology you need?

Before you start any new website, you need a plan. And this is true whether you are starting a DIY project or working with a website designer.

A great website is more than what it looks like. You can have the most beautiful graphics, colours, logos, icons, fonts and photos but still get no clients.

Your website needs to say something, it needs meaning and purpose. It needs to function and flow in a way your ideal customers expect.

And to achieve this you need a plan.

Woman with Computer
Woman with Computer

Your website is one of the first things that a potential customer is going to see.

So it’s important that you make a good first impression as you don’t often get second chances on the Internet.

Businesses that jump into their new website project without thinking of the most important questions, are typically those who end up with websites that perform poorly or fail to meet the mark.

You have a story and a great message and it’s vital that you’re able to share this with your audience.

Better planning leads to better results which ultimately means that you’ll be able to convert more of your visitors into customers.

It’s good to remember that whilst a website is created for your business, it’s actually more for your customers. If they don’t resonate with the website and your message, then you won’t generate sales.

What we do together

The Workshop

Together we'll work out:

  • What your message is and how to say it
  • What your “Call to Action” is
  • What your voice and tone is
  • What pages you need on your website
  • What each of these pages should say
  • What functionality your website needs
  • If you need a lead magnet and what it should be
Woman with Computer

Let's break it down

What you get

2 x Discovery Sessions over Video Chat

Over 1 to 2 weeks we will have two Discovery Sessions via video chat (45 mins each) to work through your website needs. The first one will dive into the requirements for your new website and your business goals. The second will cover content and messaging.

Content Planning Documents

You will get documents that will help you plan out your content across common pages including homepage, about me and services

Website Sitemap

Together we will organise how all of the content of you website will work and flow together, and plan out the sitemap of pages. These pages will be structured in a meaningful and useful way to make it easy for your visitors to find what they need.

Complete Project Brief

After the Discovery Call, I’ll use the notes that I’ve created to put together a complete project brief for your website project. This is a document that will detail your requirements, goals and all accompanying data. You can use this brief to move forwards with the project with any design partner you choose or even DIY.

Deduction On Future Custom Website Work

If you choose to continue working with me as your design partner, I will deduct the cost of our Website Workshop from my new custom website proposal to you. I do this because this discovery and planning phase is an important part of the project and it’s the first step towards having a great new website for your business.

How it benefits you

A successful website project

  • Is the result of an excellent partnership between you and your chosen designer
  • Delivers a return on your investment through clearly defined goals
  • Creates engagement with your target audience, encouraging them to contact you
  • Brings value to your potential customers through sharing your message and educating your customers
  • Showcases your business and the value that you provide through your products or services
  • Is delivered on time and on budget, by following a clearly defined project brief

Yes, let's do this!

I want an effective website plan

The Website Workshop is priced at $295.

As mentioned above, this fee is deducted from any future custom website proposal, when you choose to continue working with me on your website project.

To get started, you can click the button below to place your order. You’ll be re-directed to my secure Checkout system where you can make your payment.

After you’ve made your payment, you’ll receive an email that will provide all the instructions you need to schedule your first Discovery Session with me and we can get started. How exciting!

Website Workshop

Discover & plan your perfect website

$ 295
  • 2 x Discovery Sessions
  • Complete Project Brief
  • Sitemap & Content Plan
  • Deduction on Future Work

Got questions?


It's easy to start a website project with a designer but it's not always easy for you, as the business owner, to clearly express your requirements. A Website Workshop is a conversation between you and me, an experienced website designer, asking you questions and digging deeper into your "why".

A project brief is a document that clearly and concisely describes the project. It's a detailed document that will run through the purpose of your website, your requirements, any particular technical needs and most importantly, your goals.

No, you have no obligation to work with me on the actual web design project, after the Website Workshop. If you decide after using the Website Workshop service that you would like to work with another designer or try DIY, then you're more than welcome to do this. The project brief that I create for you is your to do with as you like.

Because you can! Seriously though, I have been a web designer for over 15 years now and have been specialising in WordPress for the last 10. When you work with you work with me, Helen Johnson. I don't outsource you, you work directly with me from start to finish.

If you have a Website Workshop and then want to work with me on a custom website project, I will deduct the cost of the workshop from your proposal.


It does not include Website in a Week, WordPress Coaching, Website Care or Website Wellness.